CLIENT
Mithun Design
TIMESCALE
9-month process, included strategy and visioning, book and video production
COLLABORATION
Mithun, Sharon Sutton, FAIA, and a panel of SMEs
CONTRIBUTION
Strategized on positioning and firm outlook, played a key role in defining the brand representation for the submission, produced the portfolio book, and made significant contributions to both the writing and overall strategy for the accompanying video.
AWARDS
2023 AIA Firm of the Year Winner
OBJECTIVE: Demonstrate Mithun’s ethos and future vision, showcasing the company’s core values, innovative projects, and impactful initiatives through project imagery and storytelling.
APPROACH: The approach to creating the application for the AIA Firm Award involved a strategic review of Mithun’s accomplishments and stakeholder interviews to understand its ethos and vision. A compelling portfolio was curated, showcasing the firm’s commitment to design excellence, sustainability, diversity, and community engagement through innovative and impactful projects. Attention to detail and a focus on excellence were emphasized to position Mithun as a trailblazer in the architectural industry and make a lasting impression on the award reviewers. Resulted in a 120-page book.
RESULTS: Winning the 2023 AIA Firm Award. This strategic approach allowed Mithun to demonstrate its passion for creating meaningful spaces that blend aesthetics, functionality, community involvement, and environmental responsibility, demonstrating its reputation as a forward-thinking and influential architectural firm.
